gayleco@rcn.com
617-969-6557

Services
Examples
Customers
Testimonials
Home
Contact

 

 

 

Print | Speechwriting | Scripts | Event Management | Online Content


Print


The copywriting and project management services I offer are designed
to increase the power of branding through cost-effective print pieces that get noticed:

  • Customer Success Stories
  • Brochures
  • Direct Mail
  • Sell sheets
  • Marketing campaigns
  • Articles
  • Event collateral
  • Newsletters

Top

 

Speechwriting

Some customers want fully-texted speeches and some want
bulleted talking points. Some require extensive research to
support their content.
Some want to increase interest by
using anecdotes and some want humor sprinkled throughout. Some include rehearsals in their preparation.
Some add media. Some do their best work at the last minute. All of them want to deliver presentations that
leave an impression. The best way to prepare is the way that works best for you.


Top


Scripts


My experience ranges from 90-second motivational videos,
through 30-minute corporate skits, to 1-hour sales training
audiotapes -- and everything in between.

 

Top


Event Management


Events can be expensive and a lot can go wrong. Events can
also be one of the most effective venues for achieving sales,
marketing, customer relationship, and training objectives.
With the stakes that high, every detail deserves attention.

My event experience includes:

  • Agenda development
  • Themes
  • Outside speaker recruitment and interface
  • Collateral production management
  • Coordination with technical services
  • Onsite rehearsals
  • Snatching victory from the jaws of defeat


Top

Online Content

I can help you create a dynamic online presence that will:

  • Increase the volume and the quality of traffic to your website
  • Expand eCommerce opportunities
  • Enhance relationships with customers and business partners
  • Strengthen your organization's reputation for leadership and subject matter expertise

Top

 

 

"Words, through loose usage, are losing their meaning."
-- Ernest Hemingway
"There are no small details."
-- Don Shula
"Words are, of course, the most powerful drug used by mankind."
-- Rudyard Kipling
"When the going gets weird, the weird turn pro."
-- Hunter Thompson